© Alex Gonçalves 2017

Alex Gonçalves, Social Media Analytics Strategy, https://doi.org/10.1007/978-1-4842-3102-9_15

15. Strategy

Applying Social Media Analytics Toward Business Success

Alex Gonçalves

(1)Las Vegas, Nevada, USA

Throughout this book, we have been looking at many different aspects of the social media analytics process and landscape. It is time we bring it all together and study the application of such knowledge into practical business cases.

A good connection point for all the different elements that we have been looking at is strategy. A study of strategy can help us fit every piece of the puzzle together so that we can make it all work toward a clear objective.

Because social media analytics directly affects the use of social media by ...

Get Social Media Analytics Strategy: Using Data to Optimize Business Performance now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.