© Alex Gonçalves 2017

Alex Gonçalves, Social Media Analytics Strategy, https://doi.org/10.1007/978-1-4842-3102-9_18

18. Prescriptive Analytics

The Final Stage for Analytics Applications

Alex Gonçalves

(1)Las Vegas, Nevada, USA

Prescriptive analytics, as the name suggests, recommend decisions that can be taken using analytics. It is considered the third and final stage of analytics applications because it incorporates the most diverse types of data and data collection processes, and pushes on the most advanced capabilities of analytics systems to reach the point of effective recommendation of the best possible decisions.

The process behind prescriptive analytics can be complex, and involves the use of many different disciplines under mathematical and ...

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