Analytics is indeed a very broad term. In the digital marketing world, it is as broad of a term as it gets. It becomes even more confusing when we go beyond marketing and start noticing that there are analytics available for any business process. So how can we differentiate analytics when working with social media?
The word analytics simply indicates the following.
Noun
(Used with a singular verb) Logic. The science of logical analysis.
(Used with a singular verb) the analysis of data, typically large sets of business data, by the use of mathematics, ...
