After looking at different types of analytics tools, we can move forward to the differences between dedicated and hybrid tools.
Dedicated tools offer one type of service, such as analytics, listening, publishing, or ads.
Hybrid tools offer a mix of features from different types of services (e.g., publishing and analytics).
On top of this initial division, we can also make use of data integration tools, which can be a very powerful and in some cases inexpensive way to get all the different data we need in one place. As technology evolves ...
