Social Media Analytics Strategy: Using Data to Optimize Business Performance

© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2022

A. U. FoxSocial Media Analytics Strategyhttps://doi.org/10.1007/978-1-4842-8306-6_15

15. Strategy

Applying Social Media Analytics Toward Business Success

April Ursula Fox¹  

(1)

Las Vegas, NV, USA

 

Throughout this book, we have been looking at many different aspects of the social media analytics process and landscape. It is time we bring it all together and study the application of such knowledge into practical business cases.

A good connection point for all the different elements that we have been looking at is strategy. A study of strategy can help us fit every piece of the puzzle together so that we can make it all work toward a clear objective.

Because social ...