Social Media and Public Relations: Eight New Practices for the PR Professional

7. New Practice #7: The Reputation Task Force Member

The word reputation just may be one of the most talked about words in public relations. As of this writing, a simple Google search on “public relations” and “reputation” produced more than 47.7 million entries. Reputation management has long been a core function in public relations. Another search with the words “public relations,” “reputation,” and “social media” returned more than 29.4 million resources. Even though reputation management was always an “expected” part of the PR person’s job responsibilities, it wasn’t necessarily an every day, every minute function. Of course, there were times PR pros were relied upon more to mend a damaged image. Unfortunately, it was usually after a negative ...