I would like to acknowledge the contribution of Inna Piven to this book and her significant coauthoring of the first edition. Thanks also to reviewers including Jason Kemp who provided sound practical advice. It was also great to gain the contribution of Michael Breazeale and the words of encouragement from Francesca Dall’Olmo Riley an early pioneer in branding.

Thanks also to the Business Expert Press and Victoria L. Crittenden, Professor & Chair, Marketing Division, Babson College for their vision for social media branding and small business.

I also acknowledge the many scholars who have done research on many areas covered in this book. They are impossible to name them all. Most of this work is outside of the discipline of social ...

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