Suggested Readings

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., and Wood, S. “Interactive Home Shopping: Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplaces.” Journal of Marketing 61, no. 3 (1997): 38–53.

Arnould, E. J., and Price, L. L. “River Magic: Extraordinary Experience and the Extended Service Encounter.” Journal of Consumer Research 20, (1993): 24–45.

Bagozzi, R. P., and Dholakia, U. M. “Intentional Social Action in Virtual Communities.” Journal of Interactive Marketing 16, no. 2 (2002): 2–21.

Balasubramanian, S., Peterson, R. A., and Javenpaa. S. L. “Exploring the Implications of M-Commerce for Markets and Marketing.” Journal of Academy of Marketing Science ...

Get Social Media Branding For Small Business now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.