O'Reilly logo

Social Media Branding For Small Business by Robert Davis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Index

Accessibility, 32, 36–37

Apple, 2, 4

 

Brand. See also 5-Sources Model; Social media branding

    as application, 11–13, 88

    building in action, 91–104

    communities, 21–23

    self-branding, 7, 51–52, 54–56, 84

 

Casual relational bonds, 9, 75, 86

Colgate, 16

Collective relationships, 8–9

Community(ies)

    attachment, 8, 61–62, 66–67, 85

    brand, 21–23

    reboot, 1–2

Consumption, 17

CCE. See Content, community, and exchange (CCE)

Content, community, and exchange (CCE), 14, 15–19, 88

Convenience, 32, 36–37

Conversations, length and breadth of, 89

Curiosity, 5, 43–44, 47, 83

 

Disney, 11, 12

 

Emerged relational bonds, 9, 74–75, 86

Emotional social media brand, 3–5, 29–30, 39–47

    creating, 82–83

    curiosity, 5, 43–44, 47, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required