Chapter 9
Seizing the Social Media Conversation
In This Chapter
Building community on Facebook
Creating circles on Google+
Linking with colleagues on LinkedIn
Today’s social media interactions are not only where friends and family connect, but also where you meet new people. Today’s conversations are seeds for future commerce harvests.
Social media networking conversations occur on many sites around the web. (See Chapter 2 for a figure showing them all.) In this chapter, you find out about the places where easy engagement can lead to customer enticement.
In this conversational atmosphere, you can expect to
Sell: Promote online and offline sales by posting promotions, discounts, and offers
Find new customers: Find people who are interested in a new vendor. Unhappy customers tend to be vocal on social media.
Build community: Join with others in your industry to share information. Connect ...
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