11 Best Practices in Social Media

DOI: 10.4324/9781003281924-11

This rejection of the social-graph model has allowed TikTok to circumvent the barriers to entry that so effectively protected early social-media platforms like Facebook and Twitter. By separating distraction from social connection, TikTok can directly compete for users without the need to first painstakingly build up an underlying network, link by link.

– Cal Newport, 2022 para. 8)

When it comes to social media have you figured out the right cadence for posting? Are you repurposing your content?

– Dave Kerpen (@DaveKerpen, 2020)

Every time we do one of those shows, we get all this feedback from the audience. And so they’re in constant engagement with the audience, ...

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