Social Media Communication, 4th Edition

Preface

Social media went from being used by a relatively small number of college students at the beginning of the century, to a common way for most Americans to spend their free time. The 2020 COVID-19 coronavirus global pandemic raised the stakes on the importance of social media communication. Confined to our homes, we turned to social media for news, information, entertainment and work. Social media communication matured and evolved in the nine years since the first edition of this book. Global online universities have developed degree programs, concentrations and certificates focused on how to become a social media influencer on Instagram and other sites.

The CEO of the world’s largest public relations (PR) firm, Richard Edelman, estimated ...