In This Chapter
• Maximize Facebook to promote your business or organization.
• Use Facebook Page tools to create your Page design.
• Plan your design to communicate consistent branding across social media platforms.
Facebook is increasingly used by successful professionals for marketing, recruitment, organization, and sales. In this chapter, we explore how consultants, small business owners, authors, and many others are creating Pages on Facebook. We explain the differences between a Page and a Profile and show you how you can use graphic design to communicate directly with your users.
In this chapter, you find how you can design a Page, which is what Facebook recommends for big brands, celebrities, and others with large followings. We also take a look at what makes a Facebook Page different from a Profile as well as how to use your Facebook Page to present a consistent look to your audience and customers.
Managing your Facebook Page can be a time-consuming task, but starting off with a beautiful and appropriate design can set the tone so your friends and fans know what they’re getting when they visit your page. See Figure 5-1.
Profiles and Pages are not mutually exclusive. You can create a Facebook Profile for your consulting ...