Measuring influence on social media is a big business. Smart companies are using social networking sites to identify influencers, generate sales, and measure sentiment. If you’re looking for ways to search for names, brands, or keywords being mentioned on social sites, the ten services in this chapter will not only help you identify where those names are shared but also help make the results more relevant. Many of these services produce sophisticated analytics and reports, and the best ones charge big fees to do so. Which ones you use should depend on your budget, your needs, and your preferences for how they search and generate information.
Visit Trendsmap anytime day or night, and you’ll see the most important keywords being shared on Twitter around the globe. This highly visual site displays a map, overlaid with the current most popular keywords on Twitter. As you scroll around the map onscreen, as shown in Figure 15-1, you see the keywords over the United States at the time this screenshot was captured. You can change the screen view on Trendsmap and see the trending keywords change while you move around the globe.
This real-time view of the Twitter-verse is quite a wonder to behold when you consider that it offers a glimpse of what’s on the minds of millions ...