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Social Media for Trainers: Techniques for Enhancing and Extending Learning by Jane Bozarth

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What Is Social Media?

As I said in the “Key Terms” section of the Introduction, the term “social media” refers to online material produced by the public, distinct from content produced by professional writers, journalists, or generated by the industrial or mass media. Examples of social technologies used to create social media include those for communication (such as blogs), collaboration (such as wikis), communities (such as Facebook), reviews and opinions (such as Amazon reader reviews), and multimedia (such as YouTube).
The idea of social media is an outgrowth of the concept of “Web 2.0.” This is distinct from the early days of online material, which has come to be known as “Web 1.0.” Where Web 1.0 offered static web pages created by ...

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