Inside the Enterprise
Organizations with tight security issues—such as banking and law enforcement—may find the openness of Twitter threatening. While that very openness is really the point, there are microblogging tools similar to Twitter that can be restricted to use only within the organization. Currently, the most popular of these is a product called Yammer.
Case: Microblogging at Qualcomm
Qualcomm wanted a private microblogging experience rather than to work via the public nature of Twitter and chose Yammer because it was ready for the enterprise and had a mobile interface. Employees can access it via smartphones, web browsers, RSS feeds, an Outlook plugin, the company’s SharePoint server, and even via Twitter. They use Yammer for ...