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Social Media for Trainers: Techniques for Enhancing and Extending Learning by Jane Bozarth

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Why Facebook Instead of Something Else?

Facebook’s one-stop, one-login nature gives it the advantage over many other tools, such as a blog or separate LMS. The discussion and chat features allow for more robust conversation than Twitter and less post-and-respond back-and-forth between learners and instructor than a blog. Again, many learners are already using Facebook and are very comfortable moving around within it, so it would require less introduction time than many other tools.

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