O'Reilly logo

Social Media for Musicians: YouTube by Gary Hiebner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3 Creating a YouTube Channel

WHEN IT COMES TO THE WORLD OF MUSIC, there’s a lot to be said about establishing yourself as a marketable brand. Being a brand builds you up as a commodity, which, in today’s social media–driven world, can be a form of currency. Because YouTube is one of the largest search engines on the Internet, I can’t think of a better place to start.

Sure, you can upload your videos to YouTube and then share the link, but it’s better to set up a YouTube Channel. This gives you more customization options on how you want your YouTube webpage to look, which helps keep your brand looking consistent. You can make modifications so that your page suits your style and look.

A more professional look to your videos can help add a degree ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required