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Social Media for Musicians: YouTube by Gary Hiebner

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7 Keeping an Eye on Your YouTube Analytics

WHEN YOUR VIDEOS START TAKING SHAPE, it’s good to keep an eye on the number of views to help gauge how your viewers are enjoying the videos. You can learn a lot from this data, and the details you gather from the analytics page for each video can provide you with some very valuable information on your fan base, their demographics, and much more. Let’s take a look at how to access this information and how you can use it to improve your videos.

Where to View the Analytics

YouTube analytics will show you what your audience likes. These analytics can even surprise you—you may get data results you weren’t expecting. Use this to your advantage so that you can tune into your viewers’ wants and expectations ...

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