O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Social Media for Writers

Book Description

Maximize the Potential of Your Online Brand!

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google+, YouTube, Pinterest, and more.

That's where this guide comes in. Whether you're just starting to create an audience or looking to refine your online presence, Social Media for Writers will equip you with the essential tools you'll need to succeed. In this book you'll learn how to:

  • Develop an editorial calendar: schedule consistent, quality content for your blog and work with other authors on guest posts and blog tours
  • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice
  • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform
  • Build a community: make connections and create a fan base to endorse your work
You'll also find appendixes that show you how to set up the major social media platforms and perform basic functions. With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Dedication
  4. Acknowledgments
  5. About the Authors
  6. Foreword
  7. Introduction: Welcome to Your Social Media Survival Guide
    1. Understanding Social Media
    2. What You Need to Make This Book Work
  8. Chapter 1: WordPress
    1. Why WordPress?
  9. Chapter 2: Tumblr
    1. What Is the Difference Between WordPress and Tumblr?
    2. Expressing Yourself: Producing Content
    3. What to Expect from the Tumblr Community
    4. Sharing with the Class: Syndicating Media
    5. Tumblr Strategies
  10. Chapter 3: Podcasting
    1. Writers Gone Wild: Talk Shows
    2. Anthologies in Audio: Short Stories
    3. Going All In: Podcast Novels
    4. Why Should You Podcast?
    5. Why Shouldn’t You Podcast?
    6. Why Do We Still Podcast?
  11. Chapter 4: Facebook
    1. Facebook for Writers
    2. Content Marketing: The Science of Promotion by Example
  12. Chapter 5: Twitter
    1. First Impressions at a Glance
    2. Mastering Tweet Speak: Composing Messages on Twitter
    3. Best Practices for Twitter
    4. You Did Not Just Tweet That: Worst Practices for Twitter
  13. Chapter 6: Google+
    1. Google+ for Writers: The Account vs. The Page
  14. Chapter 7: YouTube
    1. Action Editing: Software for Video Editing
    2. Turning Authors on to YouTube
    3. Best Practices on YouTube
  15. Chapter 8: Pinterest
    1. Tools of the Trade: Pinterest Applications
    2. Game On: Pinterest Competitions
    3. It’s Business Time: Pinterest Business
    4. Watch Where You Point That Pin: Pinterest Strategies
  16. Chapter 9: Instagram
    1. Platform Management: Connecting Instagram with Other Social Networks
    2. Beyond Instagram: Third-Party Apps
    3. Best Practices on Instagram
  17. Chapter 10: Additional Options
    1. Goodreads
    2. Reddit
    3. Storify
    4. A Social’s Social: Untappd, Vivino, and Distiller
    5. Tsu.co
  18. Chapter 11: SEO
    1. Why SEO Doesn’t Work (as the “Gurus” Claim It Does)
    2. How to Make SEO Work for You
    3. The SEO That Can Hurt You
    4. Best Practices of SEO
  19. Chapter 12: Content Marketing
    1. How Does Promoting Others Really Work for You?
    2. What Content to Look for in Content Marketing
    3. When Content Marketing Goes Bad
  20. Chapter 13: Best Practices in Social Media
    1. Create an Editorial Calendar
    2. Think Before You Post
    3. Participate in Blog Tours
    4. Create Quality Content
    5. Be Visual When Possible
    6. A New Use for the Pound Symbol: Hashtags
    7. Taking P!nk’s Advice: Facebook Parties
    8. Planning Makes Perfect: Before That Social Media Event
    9. Attribution, Not Imitation, Is the Sincerest Form of Flattery
    10. Seek Out Your Audience
    11. Have a Plan
    12. Focus on Maintaining a Signal, Not Creating Noise
    13. Antisocial Media: What to Avoid in Online Promotion and Networking
  21. Appendix A: WordPress
    1. Setting up a WordPress Account
    2. Getting to Know WordPress
    3. Creating Content
  22. Appendix B: Tumblr
    1. Setting up a Tumblr Account
    2. Getting to Know Tumblr
    3. Posting to Tumblr
    4. Reblogging
  23. Appendix C: Podcasting
    1. An Introduction to Podcasting
    2. The Mixing Board: Bridging the Gap Between Microphone and Computer
    3. What’s Next: Other Details for an Audio Studio
  24. Appendix D: Facebook
    1. Setting Up a Facebook Account
    2. Getting to Know Facebook
    3. The Left-Hand Sidebar
  25. Appendix E: Twitter
    1. Setting Up a Twitter Account
    2. Getting to Know Twitter
    3. Talking on Twitter
    4. Direct Messages
  26. Appendix F: Google+
    1. Setting Up a Google+ Account
    2. Getting to Know Google+
  27. Appendix G: YouTube
    1. Setting Up a YouTube Account
    2. Getting to Know YouTube
    3. Uploading Your Video on YouTube
    4. Embedding Your YouTube Video in a Blog
  28. Appendix H: Pinterest
    1. Setting Up a Pinterest Account
    2. Getting to Know Pinterest
    3. Working with Pinterest
    4. Making Your First Board
  29. Appendix I: Instagram
    1. Setting Up an Instagram Account
    2. Getting to Know Instagram
    3. Taking a Photo on Instagram