“So what’s your platform?”
This has become a common question that agents and editors ask writers, be they beginners or best-selling authors. Once upon a time—let’s say back in 2007, which is several generations ago in Internet time—social media was considered a distraction to up-and-coming writers and a fad to the established wordsmiths.
Within a decade, that attitude has changed. Dramatically.
The beautiful thing about social media is that it’s easy to pick up. It’s designed in such a way that anybody can set up an account and get started. The problem is that writers and social media suffer a disconnect. That is, plenty of writers hate the notion of promoting their work. They simply don’t want to be ...