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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 1

WordPress

Building and Developing a Blog

Blogging has completely changed the way we consume content on the Internet. To truly appreciate this, you need to step back (if you are forty or older) in your memory to the early 1990s when the Internet was very one-sided in how it delivered content in a stationary, static format. HTML, after all, was just text. Sure, the text could be granted attributes. Pictures could be included with the right code, and if you really wanted to impress people, your website featured cute animated images or maybe an audio file that served as your website’s soundtrack.

We call these years “The Dark Times” of website design. Younger generations call it “MySpace.”

It was also customary to incorporate links that ...

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