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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 2

Tumblr

Drive-By Blogging

The founder and CEO of Tumblr, David Karp, set out to make something less verbose and easier to handle than WordPress or other blogging platforms like Blogger. Even though he said that Tumblr was made for “those who don’t like writing,” that doesn't mean writers can’t make the most out of this platform. In fact, it could be the most useful platform for those with limited time who still want to reach an engaged and youthful audience.

Tumblr might have started out as a way to do short-form blogging, but it has become huge itself—and quite popular, with over 94 billion posts.

The ease of use and the quickness with which users can share information make it attractive to a wide audience.

On Tumblr, users share all ...

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