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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 3

Podcasting

Creating On-Demand Media Programs

With the many blogging sites, authors are able to get their words and inspirations out to readers. Instead of sharing those thoughts with written words, though, have you ever thought about sitting down and enjoying a fireside chat with your readers? That, in a nutshell, is what you’re doing when you are podcasting. In 2004, programmers figured out how to use WordPress and other blog platforms to deliver dynamic content—specifically audio and video—to subscribers. Podcasters create their own media and syndicate it to listeners and viewers around the world. In doing so, they become a media production company, offering on-demand media content to subscribers via the Internet. These media files ...

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