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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 10

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Platforms that Break the Convention

The social media space is always evolving, and new platforms are constantly springing up to demand the attention of readers and writers alike.

Some platforms generate wild interest for a few days or weeks before being cast aside; some new ones offer features or conveniences that the old ones do not and are taken into the fold.

Authors should always keep their eyes on the social media horizon to see what is newly available, but before they sign up at any site, they must evaluate it. Does the site offer new audiences? Is it reaching more people than an already established sites? Is there some new aspect of marketing that can be achieved with it that others do not offer? In particular, ...

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