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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 12

Content Marketing

Promoting with and Through Others

Logic would tell you that investing in some kind of online advertising, whether you pay to show up on other blogs, boost Pages and posts on Facebook, or engage with other social media platforms, would be the easiest way to get the word out about you and your books. This is traditional marking at its core: Pay for the platform in order to reach your audience. This is how marketing has worked since its inception, and if you hear the story behind those who inspired the TV show Mad Men, you’ll find that marketing is a funny and slightly sneaky business of manipulation, public relations, and showmanship. You have to convince your audience, be they loyal fans or potential readers, that ...

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