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Social Media for Writers by Pip Ballantine, Tee Morris

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Chapter 13

Best Practices in Social Media

Social media, in the past decade, has evolved into this great machine of communication and innovation. Today it’s hard to envision a business or an individual without some sort of social networking strategy, but in the early days of Facebook and Twitter, it was hard to imagine people conducting business and promotion using social networking. Those skeptical of social media platforms regard them as something their teenage cousins do or stuff they tell their kids not to do at the dinner table. Skeptics view social media as hardly worth serious time and attention.

Perhaps this lack of respect for social media is why so many social media plans fail. Sure, teenagers and twenty-somethings use social media. ...

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