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Social Media for WordPress

Book Description

A quicker way to build communities, engage members and promote your site with this book and ebook.

  • Integrate automated key marketing techniques
  • Examine analytical data to measure social engagement
  • Understand the core principles of establishing meaningful social connections

In Detail

Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. You’ll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.

This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.

You’ll learn how to create your own social network, utilize forums and rewards to stimulate interest. You’ll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.

Comprised of easy-to-follow tutorials and supplemental website, you’ll understand how to implement social media strategies.

Table of Contents

  1. Social Media for WordPress
    1. Table of Contents
    2. Social Media for WordPress
    3. Credits
    4. Foreword
    5. About the Author
    6. About the Reviewers
    7. www.PacktPub.com
      1. Support files, eBooks, discount offers and more
        1. Why Subscribe?
        2. Free Access for Packt account holders
    8. Preface
      1. What this book covers
      2. What you need for this book
      3. Who this book is for
      4. Conventions
      5. Time for action—heading
        1. What just happened?
        2. Pop quiz—heading
        3. Have a go hero—heading
      6. Reader feedback
      7. Customer support
        1. Downloading the example code for this book
        2. Errata
        3. Piracy
        4. Questions
    9. 1. Share it the Easy Way
      1. Before you read this book
      2. A brief overview of social media
        1. Social media is the new Web 2.0
        2. Going social does not mean going viral
      3. The WordPress advantage
        1. Doing more with core functions
      4. The karma of pingbacks and comments
      5. Food for thought: RSS feed basics
      6. Time for action—building an automated newsletter with a keyword-based RSS feed
        1. Part 1—creating a subscriber signup form
        2. Part 2—creating a keyword-specific RSS feed
        3. Part 3—creating an automated newsletter campaign
        4. What just happened?
        5. Utilizing MailChimp and Yahoo! Pipes
        6. Partnering and building sponsorship opportunities
        7. Exploring more applications to this tutorial
        8. Pop quiz—understanding key terms and key concepts
        9. Have a go hero
      7. Summary
    10. 2. Building the Social Network: BuddyPress and WP Symposium
      1. Before you enable the social layer
        1. Take a measured approach to your feature rollout
        2. Make your passion your niche market
        3. Set aside time
        4. Top 10 plugins to supplement your BuddyPress site
      2. Activating BuddyPress plugins
        1. What just happened?
        2. The Default BuddyPress theme
        3. The Facebook connection
        4. Prepare for a work in progress
      3. Easing your users into BuddyPress
      4. Time for action—how to convert site visitors to site members
        1. Part 1—connecting your WordPress site with Facebook
        2. Part 2—greeting your new visitors with a warm welcome
        3. Part 3—providing your new site visitor with incentives
        4. What just happened?
        5. Use your own voice
        6. Don't overwhelm your new site members
        7. Profiling your site members
        8. Pop quiz—audience engagement
      5. Gamification: The art of user-generated content
      6. Time for action—how to get your users to create original content for you
        1. Part 1—create a post content form with ratings
      7. Time for action—how to enable users to share your content
        1. Part 2—simplifying the process of sharing user reviews
        2. What just happened?
        3. Why post reviews and ratings matter
      8. BuddyPress versus WP Symposium
        1. The issue with privacy
        2. Single and multiple developers
        3. What can I build with WPS?
        4. Have a go hero
      9. Summary
    11. 3. Community Forums for the Masses
      1. Comments versus forums
        1. When to use comments
        2. When to use forums
        3. When to use support forums
        4. Watching out for common pitfalls
      2. Time for action—how to automatically display selective forum posts in Twitter
        1. Part 1—setting up groups and forums for BuddyPress
        2. Part 2—creating tweets through forum content
        3. Part 3—automating and customizing tweets with WordPress
        4. (Optional) Part 4—automatically deleting duplicate Twitter content
        5. What just happened?
        6. Keep your tweets conversational
        7. Benefits of automating processes
        8. Pop quiz—forum fun
      3. WP Symposium Forums and Simple:Press
        1. WP Symposium forums
      4. Summary
    12. 4. VIP Memberships
      1. Three important facets of membership sites
        1. Customer value proposition
        2. Timing
      2. Time for action—how to open limited membership registrations and reward users
        1. Part 1—setting up member-accessible content
        2. Part 2—adding a countdown to your members options page
        3. Part 3—rewarding your site members
        4. What just happened?
        5. S2 Member and CubePoints
        6. Another foray into gamification
        7. Pop quiz—in the VIP
        8. Have a go hero
      3. Summary
    13. 5. Keeping Up with the Stats
      1. Understanding key terminology
        1. Pageviews versus hits
        2. Absolute unique visitors versus unique pageviews
        3. Bounce rates and conversion rates
      2. Creating a Google Analytics account and tracking your site
      3. Time for action—the quick guide to implementing analytics for your site
        1. What just happened?
      4. Time for action—tracking a tweet to your site through Google Analytics
        1. What just happened?
        2. Reporting data with Google Analytics, bitly and Twitter
        3. The gold mine of campaign tracking
        4. Pop quiz—the quick guide to analytics
      5. Reviewing and reporting analytics
        1. Comparing traffic from one week to another week
      6. Time for action—the quick guide to reading analytics
        1. What just happened?
        2. Analysing your site data one week at a time
      7. Summary
    14. 6. Managing your Site
      1. Damage control—key aspects of maintenance
        1. When to use a dedicated server
        2. When to upgrade WordPress and your plugins
        3. How to manage your site users
      2. Time for action—how to create automated daily backups for your site
        1. What just happened?
        2. Advantages of using Dropbox
        3. Anticipating downtime
        4. The upsell during downtime
        5. Pop quiz—WordPress maintenance
      3. Getting organized and managing time
        1. Top ten free plugins to help you run your site efficiently
      4. Lowering the barrier of writing
      5. Time for action—how to write and automatically publish posts through e-mail
        1. What just happened?
        2. Posting through Posterous
        3. Have a go hero
      6. Summary
    15. 7. Beyond the Plugins Towards True Engagement
      1. Engaging site visitors
        1. Acknowledge
        2. Reciprocate
        3. Personalize
        4. Promote
        5. Repeat
      2. Time for action—how to automatically tweet custom content
        1. Part 1—Creating custom Google Alerts
        2. Part 2—Automatically formatting your content for Twitter
        3. Part 3—Automatically tweeting your content
        4. What just happened?
        5. Google Alerts and Yahoo! Pipes
        6. Using automated tweets to supplement original tweets
        7. Pop quiz—social media artillery
      3. Design speaks
        1. The essence of typography
        2. Mobile design—ushering in a new standard
        3. Beyond the Web
      4. Time for action—how to create a vector-based QR code for print production
      5. QR codes and online promotions
        1. QR Codes and Microsoft tag
        2. The right format for the right job
        3. Have a go hero
      6. Summary
    16. A. Further Reading
      1. Chapter 1—Share it the Easy Way
      2. Chapter 2—Building the Social Network: BuddyPress and WP Symposium
      3. Chapter 3—Community Forums for the Masses
      4. Chapter 4—VIP Memberships
      5. Chapter 5—Keeping Up with the Stats
      6. Chapter 6—Managing your Site
      7. Chapter 7—Beyond the Plugins Towards True Engagement
    17. Index