When it comes to your BuddyPress-powered site, you want to make it fun like a game. Posting updates, earning points, and the like should be fun, not a chore. In the previous activity, you provided a user with an incentive to complete an action, which resulted in a profile data transaction that benefitted you as the site owner. Taking this a step further, you can also tie this in with User-Generated Content (UGC) by allowing your members to post content to your site without much work on your part. Best of all, the more UGC that's produced, the more your site will become a social media vehicle for your niche.