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Social Media for WordPress by Michael Kuhlmann

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Chapter 4. VIP Memberships

What do John Lennon, Jim Henson, and Les Paul have in common? They were all featured on Google's homepage as doodles, which is the search company's homage for their tremendous contribution to society. Several times a year, Google selects very important people to recognize and validate through these doodles. In fact, these drawings have become so popular that a library of them is now available online (http://www.google.com/doodles/).

Validation is also front and centre of why there are so many exclusive clubs and memberships. We have an innate desire to be validated and we satiate that appetite by unlocking badges, for example, on foursquare, a location-based social networking site. We may also invite friends, colleagues ...

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