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Social Media for WordPress by Michael Kuhlmann

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Summary

Pop-ups, rewards points, and badges don't make up a site, and they certainly don't make it social. What matters is how site members connect with you and vice versa. Social media only comes into play when your members have something to share, when there is something worthwhile sharing. Sometimes that something is worthwhile blocking through memberships for exclusivity.

Rewinding back to the beginning of the chapter, here is what we've learned:

  • Three important elements of membership sites are customer value proposition, sustainability, and timing
  • Blocking access to posts in a specific category based on a membership level
  • How to take advantage of cross-promoting social networking sites, while simultaneously outlining the benefits of your site ...

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