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Social Media for WordPress by Michael Kuhlmann

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Reviewing and reporting analytics

In the first half of the chapter, you learned some key terminology to better describe what's happening on your site. This second half will go over what happens, after you've captured all that data. Specifically, you'll learn how to navigate within Google Analytics to make sense of your site's traffic including bounce rates, absolute unique visitors, pageviews, campaigns, and more. Luckily, reading your site's traffic is even easier than implementing tracking code to your site and links.

Comparing traffic from one week to another week

Google Analytics provides lots of resources within the reports themselves, offering you advice and activities. You may find yourself figuring out even more advanced topics when it ...

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