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Social Media in the Marketing Context by Emma L. Slade, Yogesh K. Dwivedi, Cherniece J. Plume

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Acronyms

CCLV connected customer lifetime value

CLV customer lifetime value

eWOM electronic word of mouth

GOSIP general online social interaction propensity

OBC online brand community

ROI return on investment

sWOM social word of mouth

UGC user-generated content

WOM word of mouth

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