O'Reilly logo

Social Media in the Marketing Context by Emma L. Slade, Yogesh K. Dwivedi, Cherniece J. Plume

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Dedications

To my mum Andrea for her continuous support and guidance. I can never thank you enough.

Cherniece J. Plume

To Vaishnavi Dwivedi and Krishna Tiwari.

Yogesh K. Dwivedi

To my parents for their boundless time and love.

Emma L. Slade

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required