10. Come Bearing Gifts

In a lot of cultures, it’s customary when coming to a party or event to bring a gift for the host or hostess. In fact, when you show up empty-handed, other guests might look down on you for not honoring this custom. You might even get a cold shoulder from a few other attendees because they perceive your actions as rude.

Now stop for a moment and think about your marketing actions in social media. You can’t ignore a community’s customs and expect people to embrace you as a new member. You might see some disapproving reaction in these situations:

• You came but weren’t invited into the party (you just showed up at the door).

• You invited yourself into the party (you heard about the party and just told everyone you were ...

Get Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.