Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

43. New Signals to Search Engines

Before I start this chapter, I need to give credit and applause to the foremost thinker on this subject, Mike Grehan. Without his constant influence on not just myself but an entire industry of search marketers, a lot of this information wouldn’t be tied together as it is. Grehan is likely one of the most forward-thinking people in both search and social media about how social networks are affecting search marketing. In his paper “The New Signals of Search,” available on Search Engine Watch (www.searchenginewatch.com), he goes into greater depth on this subject.

Vannevar Bush, one of the world’s first hypertext thinkers, sparked the idea of the World Wide Web more than 60 years ago. Bush is the author of “As ...