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Social Media Marketing: An Hour a Day, Second Edition by Dave Evans

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Part II: Month 1: Prepare for Social Marketing

In Part II you’ll begin building for your social media campaign. Following the Hour a Day format makes it easy. Because you will add to your skills sequentially, you’ll first establish a solid base and working knowledge of the tools that are available to you as a marketer and only then add social media elements to your plan. Importantly, you’ll also learn the etiquette and rules of social engagement. In social media–based marketing, perhaps more than any other single factor, the understanding of and adherence to etiquette (along with emerging best practices) will make or break the effectiveness of the campaigns you create. “What goes around comes around,” and nowhere is this more true than on the ...

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