Choosing the Owner of Your Organization’s SMM Voice
There’s no question that you need a SMM voice for the social web. It is instrumental to forging relationships with prospects, customers, and expert, positional, and referential influencers in addition to the industry at large. But setting your objectives up front is as important as knowing the difference between your SMM voice and your brand voice. It’s no use participating if you do so in a manner that’s in conflict with the fundamental ethos of the social web. You invariably do more damage to your brand and credibility than you may realize. Remember that whatever mistake you make in the social web gets quickly amplified, so set your objectives carefully, recognize how different your SMM voice is from your brand, and choose the right people to play the roles.