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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Gaining Insights about Your Facebook Community

In This Chapter

check.png Getting stats with Facebook Insights

check.png Looking over the numbers

It’s a great time to be on Facebook. The newly rolled out Timeline feature is perfect for brands. The cover photo allows for an eye-capturing image to give the right first impression, plenty of tabs and activities keep your fans engaged, and you now, more than ever, have the ability to learn about the people who make up your Facebook community thanks to Facebook’s Insights.

By using the tools available to you, you can better interact with your Facebook community and learn more about the people who are supporting your brand. The more you know about them, the more you can tailor your content and campaigns to better suit their wants and needs.

Facebook’s Timeline feature is perfect for any brand looking to grow its online presence and build up a community. Unlike blogs, the platform is already set up and you don’t have to post 500 words every day. Though you’ll have to stay close to monitor the conversation, you’re able to enjoy the people who visit your Facebook Page and learn about their needs and habits. In fact, learning more about the people who use a product or service is one of the top reasons brands come to Facebook.

In this chapter, we look ...

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