Chapter 3: Driving Sales with Pinterest
In This Chapter
Setting up shop
Selling without annoying others
Providing gift ideas
Being honest about your affiliations
Pinterest offers a unique opportunity for brands to sell their products because not too many social networks allow you to display your products and pricing. Whether your brand is a product or a service, you can use Pinterest boards as catalogs, or gift guides, so that pinners can browse your wares and — we hope — buy. In this chapter, we talk about selling on Pinterest, using the Gifts feature to create sales, and selling ethically and responsibly.
Showing Off Your Wares
With all that said, you might be surprised to find out you can’t set up an actual shop on Pinterest. Though it’s the perfect social network for displaying your products, you can’t use Pinterest as an online store. Pinterest is, first and foremost, a social network. Although many opportunities for sales exist, you can’t actually hang an Open for Business banner in your storefront window.
Then how is Pinterest better at driving sales than Facebook or Twitter? ...