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Social Media Marketing All-in-One For Dummies, 2nd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Maximizing Stratified Social Communities

In This Chapter

check.png Valuing stratified social communities

check.png Making business connections online

check.png Searching for options by industry

check.png Searching for options by target market

check.png Searching for options by type of activity

Social networking communities, like other marketing outlets, can be sliced and diced many ways. They can be sorted vertically by industry or horizontally by demographics, such as age, gender, ethnicity, education, or income. By doing a little research, you can stratify (classify) them according to other commonly used marketing segmentation parameters, such as geographical location, life stage (student, young married, family with kids, empty nester, retired), or psychographics (beliefs or behaviors).

In this chapter, we discuss how you can find these smaller, niche sites and then how you can get value from them.

Becoming a Big Fish in a Small Pond

Stratified sites may have much smaller audiences than sites such as Pinterest or Twitter. ...

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