Chapter 3: Maximizing Stratified Social Communities
In This Chapter
Valuing stratified social communities
Making business connections online
Searching for options by industry
Searching for options by target market
Searching for options by type of activity
Social networking communities, like other marketing outlets, can be sliced and diced many ways. They can be sorted vertically by industry or horizontally by demographics, such as age, gender, ethnicity, education, or income. By doing a little research, you can stratify (classify) them according to other commonly used marketing segmentation parameters, such as geographical location, life stage (student, young married, family with kids, empty nester, retired), or psychographics (beliefs or behaviors).
In this chapter, we discuss how you can find these smaller, niche sites and then how you can get value from them.
Becoming a Big Fish in a Small Pond
Stratified sites may have much smaller audiences than sites such as Pinterest or Twitter. ...
