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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 1: Discovering Helpful Tech Tools

In This Chapter

  • Keeping current with social media
  • Distributing content efficiently
  • Keeping search engines in the loop
  • Giving long URLs a haircut
  • Selecting shopping tools that work with social media
  • Monitoring the buzz

In Book I, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to check out Book IX, which focuses on measurement tools for traffic, costs, and campaign performance.

As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book I, Chapter 3) and Social Media Activity Calendar (Book I, Chapter 4). You can also download blank copies of these forms at

www.dummies.com/extras/socialmediamarketingaio

Try to select at least one tool from each category:

  • Resource, news, and blog sites that cover online marketing and social media
  • Content-distribution tools
  • Tools for notifying search engines and directories of updates
  • URL-clipping tools
  • Shopping widgets for social media, if appropriate
  • Buzz-tracking tools to monitor mentions of your business

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You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.

Keeping Track of the ...

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