In This Chapter
In Book I, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to check out Book IX, which focuses on measurement tools for traffic, costs, and campaign performance.
As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book I, Chapter 3) and Social Media Activity Calendar (Book I, Chapter 4). You can also download blank copies of these forms at
Try to select at least one tool from each category:
You can always jump right into the social media scene and figure out these things later, but your efforts will be more productive if you build the right framework first.