Social Media Marketing All-in-One For Dummies, 3rd Edition

Chapter 1: Growing Your Brand with Content

In This Chapter

• Discovering the world of content marketing
• Considering your content platform choices
• Using content to sell your brand online
• Developing content that stands out from the crowd

Everything you see online is content — the written word, images, podcasts, radio, video, infographics, charts, and even social media updates on Facebook and Twitter. Content can amuse or teach, but it's also a powerful tool for catching the attention of the search engines and the people who are looking for whatever it is you do. Many businesses are achieving positive results by using different types of content to reach customers and raise brand awareness.

In this chapter, we discuss content marketing. In particular, we define content marketing and discuss the importance of having a content strategy in place.

Don't get overwhelmed thinking about all the different kinds of content you have to create. The important thing to remember is that you don't have to use every content platform available. Instead, master one or two platforms and see where that takes you.

Introducing Content Marketing

Today is a wonderful time to be in business. Thanks to the web, you can use endless tools to promote your business or brand, and many of them are free. If you have a way with words or a flair for the dramatic, you can sell your product or service online. All you need ...