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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 3: Developing a Content Marketing Strategy

In This Chapter

  • Thinking about what you want to achieve with your content
  • Developing a content strategy
  • Outlining your strategy on paper

All content needs a plan. It's not enough to write something and post it to your blog platform; you also want to take the time to plan out your content so it makes sense. If you're just posting without any clear direction, your content can become confusing, and your customers won't know what actions to take.

Having a clear content marketing strategy is even more important than the content itself. Without a plan, you won't be able to see the big picture, you'll be creating and posting without an end result in mind. Having a strategy in place allows you to focus on traffic, sales, and growth. A strategy helps you know what kind of content to create and how to achieve the desired growth with that content.

In this chapter, we talk about putting a content marketing strategy together in order to achieve your objectives.

Determining Content Goals

If you're reading this section, you're probably thinking about starting a blog, podcast, or video series, and you want to learn how to do so in order to achieve a particular result. Knowing why you're creating content is the first step — and the most important step — in your content marketing strategy.

Here's a look at many of the goals that businesses and business people hope to achieve with their content strategies:

  • Drive traffic. Your content will help to ...

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