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Social Media Marketing All-in-One For Dummies, 3rd Edition by Deborah Ng, Jan Zimmerman

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Chapter 2: Using Twitter as a Networking Tool

In This Chapter

  • Following people on Twitter
  • Reaching out to others on Twitter
  • Finding the right words
  • Behaving properly on Twitter
  • Tweeting up

The people who do nothing but drop links on Twitter are missing out on some amazing opportunities. That's because Twitter isn't just a useful promotional tool, but it's also an important networking tool.

Before the Internet, most people had to join professional organizations and attend networking events on a regular basis. While that's still the case now, the truth is, all that in-person networking can be expensive, too. Many people who are just starting out in their fields can't afford to put out the money to attend a lot of events or join many professional groups.

The beauty of Twitter and other social networks is the ability to reach so many people without spending a lot of money. With millions of people on Twitter at any given time, you have ample opportunity to reach out and be reached out to. Make no mistake, Twitter may force you into brevity, but the opportunity to grow your professional network is absolutely there.

In this chapter, we take a look at how to use Twitter as a networking tool and a few best practices for making the most of your experience.

Finding the Right People to Follow

The first step in your Twitter marketing journey is to spend time with the people who make up your community and enjoy their company. To do that, you have to build up a follower base.

The best way to ...

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