Book V
Facebook and Instagram
Discover how to create a video using Instagram at www.dummies.com/extras/socialmediamarketingaio.
Contents at a Glance
Chapter 1: Using Facebook as a Marketing Tool
Understanding the Appeal of Brands on Facebook
Examining the Components of a Facebook Page
Making the Most of Your Facebook Page
Understanding Your Facebook Administrative Functions
Using a Custom URL for Your Page
Inviting People to Join Your Community
Chapter 2: Creating and Sharing Content on Facebook
Creating a Facebook Content Strategy
Bringing Your Community into the Mix
Chapter 3: Gaining Insights about Your Facebook Community
Getting the Scoop on Your Fans through Insights
Putting Your Insights Data to Good Use
Chapter 4: Advertising on Facebook
Chapter 5: Getting Started with Instagram
Promoting Your Brand on Instagram
Creating and Using Your Instagram Account
Determining What Is Photo-Worthy for Your Brand
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