In This Chapter
Without a doubt, Facebook, Twitter, LinkedIn, and Google+ are the elephants in the social marketing zoo, at least in terms of the largest number of visits per month. But this is one big zoo, as shown in Figure 1-1, which displays only 35 of more than 300 significant social sites. Among these sites, you'll find lions and tigers and bears, and more than a few turtles, trout, squirrels, and seagulls.
You have to assess your business needs, research the options, and select which (if any) of these minor social marketing sites belongs in your personal petting zoo. In this chapter, we look at methods for doing just that.
With the exception of the community building site, Ning (described in Chapter 4 of this minibook), and free-standing blogs (which can become your primary web presence if you use your own domain name), these smaller sites are best used to supplement your other social marketing efforts.
In Book I, we suggest that you develop a strategic ...