Chapter 13

Interacting with Tumblr

In This Chapter

arrow Getting started with Tumblr

arrow Finding blogs to show best practices

arrow Looking at paid media

Which social media platform has approximately 195 million blogs as of July of 2014 and 69 million total monthly visitors? If you guessed Tumblr, then you’re in the know. In 2014, Tumblr was purchased by Yahoo! for a reported 1.1 billion dollars. What started out in 2007 as a way for David Karp, Tumblr’s founder, to easily post media turned into a visual powerhouse with millions of users.

What makes a Tumblr blog so appealing? It’s easy to use and your image types look great. Tumblr blogs differ from other social media blogs because you aren’t encouraged to include long, involved text posts. They are meant to serve the images that they display, and humor is encouraged. In this chapter, you look at what you need to do to get started with Tumblr and how to show off your content to its greatest advantage.

Setting Up Shop on Tumblr

Tumblr is free to join and is hosted for you on Tumblr’s site. You don’t have to worry about getting your own hosting site or paying for a suitable WordPress or other blogging template. This is not insignificant. You probably ...

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