Social Media Marketing For Dummies, 4th Edition

Introduction

Social media has transformed the Internet and society as a whole. It has impacted global revolutions, elections, and the way we communicate on a daily basis. Social media also presents unique marketing opportunities that force marketers to revisit the core guiding principles of marketing while providing new ways to reach social influencers, thereby encouraging people to influence each other and do the marketing for the brand. Social media marketing (SMM) forces companies to rethink how they market online, whom they market to, and how to structure their own organizations to support these new marketing opportunities. For anyone involved with social media marketing — and Internet marketing, more broadly — this is indeed an exciting time.

Social Media Marketing For Dummies, 4th Edition, is written to help you make sense of the madness. Because it’s such a hot topic, the press and the experts alike are quick to frighten marketers like you and introduce new terminology that confuses rather than enlightens. This book cuts through all that noise and simply explains what social media marketing is and how you can harness it to achieve your objectives as a marketer. It also aims to help you prioritize what’s important and what isn’t.

About This Book

The social media marketing space changes rapidly, so by the very definition of social media marketing, this book can’t be completely comprehensive. It does, however, aim to distill the core concepts, trends, tips, and recommendations ...