Chapter 8
Exploring SMM Strategies for Facebook
IN THIS CHAPTER
Exploring marketing strategies for Facebook
Discovering Facebook pages
Connecting with Facebook events
Using Facebook ads to engage customers
When you perform your analysis to determine which social platforms are best for your SMM campaign, you’ll likely discover that Facebook (www.facebook.com) is one of the platforms on which you have to engage. It has had explosive growth in recent years (Facebook now has more than 2 billion users) and is the largest social network in the United States. More than 66 percent of users log in to Facebook every day.
According to Statista.com (https://www.statista.com/statistics/247614/number-of-monthly-active-facebook-users-worldwide/), approximately 244 million North Americans are active on Facebook on a monthly basis, so it’s fair to assume that at least some of your customers are going to be on Facebook.
According to Facebook Chief Operating Officer Sheryl Sandberg, you should be “social by design.” By that she means that SMM should be a part of everything you do. With this idea in ...
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